SplitSecond Apparel · 2026
SplitSecond — Photo Finish.
Websites
Editorial e-commerce for an art-forward rowing apparel drop — narrative storefront, made-to-order pieces, and race-day energy.
Project goals
- Present the apparel collection with the visual impact of an editorial campaign.
- Explain the story and made-to-order nature of each piece.
- Create a storefront that feels connected to rowing culture and race-day energy.
Services delivered
Website DesignE-commerceArt Direction
Results
An editorial storefront that gives the collection room to feel like art as well as apparel.
A clear shopping journey supported by product storytelling and a distinctive visual direction.
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